MONSTER MIX

MonsterMix is a deranged dessert brand serving 1950s monster-themed ice cream sandwiches in a bold, collectible six-pack. Created for teens and young adults who love weird, wacky design, it blends dairy-free and dairy-filled flavours to suit dietary needs like lactose intolerance and allergies. With a tagline, “Scary Good Ice Cream!”, the brand champions vegan-friendly, non-GMO options while embracing playful horror nostalgia. The packaging is eco-friendly, recyclable, and highly visual: using bright colours, quirky characters, and retro monster storytelling designed to dominate the shelf. MonsterMix taps into trends of sustainability, bold branding, and social media appeal, turning every bite into a cult-worthy experience.