NO FIXED VIBE

NO FIXED VIBE

2024

2024

2024

2024

Creative Direction

Creative Direction

Creative Direction

Creative Direction

Branding

Branding

Branding

Branding

NO FIXED VIBE IS A YOUTH-DRIVEN CAMPAIGN CHALLENGING MISCONCEPTIONS AROUND HOMELESSNESS IN WESTERN AUSTRALIA. WHILE MANY YOUNG PEOPLE EXPERIENCE HIDDEN HOMELESSNESS, COUCH SURFING OR UNSTABLE HOUSING, THESE REALITIES OFTEN GO UNSEEN, LEADING TO STIGMA AND SILENCE. TARGETING 15–24 YEAR OLDS, THE CAMPAIGN USES BOLD, DIGITAL-FIRST CONTENT TO START HONEST CONVERSATIONS AND INSPIRE ACTION. WITH MESSAGES LIKE “WE SEE YOU. WE BACK YOU,” IT REFRAMES HOMELESSNESS AS A SYSTEMIC ISSUE, NOT A PERSONAL FAILURE. NO FIXED VIBE EMPOWERS YOUNG PEOPLE TO SEE, SPEAK, AND SUPPORT, TURNING SOCIAL AWARENESS INTO MEANINGFUL CHANGE.

NO FIXED VIBE IS A YOUTH-DRIVEN CAMPAIGN CHALLENGING MISCONCEPTIONS AROUND HOMELESSNESS IN WESTERN AUSTRALIA. WHILE MANY YOUNG PEOPLE EXPERIENCE HIDDEN HOMELESSNESS, COUCH SURFING OR UNSTABLE HOUSING, THESE REALITIES OFTEN GO UNSEEN, LEADING TO STIGMA AND SILENCE. TARGETING 15–24 YEAR OLDS, THE CAMPAIGN USES BOLD, DIGITAL-FIRST CONTENT TO START HONEST CONVERSATIONS AND INSPIRE ACTION. WITH MESSAGES LIKE “WE SEE YOU. WE BACK YOU,” IT REFRAMES HOMELESSNESS AS A SYSTEMIC ISSUE, NOT A PERSONAL FAILURE. NO FIXED VIBE EMPOWERS YOUNG PEOPLE TO SEE, SPEAK, AND SUPPORT, TURNING SOCIAL AWARENESS INTO MEANINGFUL CHANGE.

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